100% online with guided 1:1 faculty support
From an accredited U.S. university
Get up to 45% scholarship
23 October, 2023
Meet our program
If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age.
Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions. The curriculum offers experiential learning which prepares students to utilize advanced marketing data analysis tools and frameworks.
Saint Leo University’s social media marketing MBA program presents students with an opportunity to deepen their knowledge in a rapidly evolving field. By assimilating conventional marketing strategies with cutting-edge web analytics techniques, students leverage multifaceted social media channels to gain market insight. With the focus on applying analytical techniques precisely, students learn to evaluate the effectiveness of social media and multichannel campaigns, optimize success through experimentation, while learning how to listen to customer feedback using the correct tools and tactics.
Students must successfully complete 36 credit hours (or 12 subjects) to graduate from this program. *
*Students who have already completed subjects at the graduate level may be eligible to receive up to 6 credits in recognition of their previous studies. Click here or contact an admissions advisor at firstname.lastname@example.org for more information on the requirements and the credit recognition process.
What can I do with a degree in social media marketing?
With Saint Leo’s online MBA in Social Media Marketing degree, graduates can apply their skills to create and execute marketing campaigns across various social media platforms, analyze data, develop effective social media strategies, and manage brand reputation online. Candidates with a background in social media marketing can work with businesses and organizations of all sizes, including industry-leading organizations, startups, and non-profit organizations. As social media continues to play a crucial role in modern marketing, the need for professionals with social media skills is expected to grow, offering exciting and lucrative career opportunities including:
- Social media manager
- Digital marketing specialist
- Content marketer
- Digital strategist
- Community manager
What subjects can I take?
If you wish, you can download our complete catalog of subjects that make up this program. You may take subjects including:
- MKT 580 - Social Media Marketing
- MKT 571 - Digital Storytelling and Crisis Management
- MKT 575 - Web Analytics
- MKT 567 - Marketing Research
- MBA 599 - Strategic Management
- MBA 560 - Financial and Managerial Accounting
Who can start?
At Saint Leo University, our unwavering commitment to our mission revolves around creating a student-centric, values-driven environment that fosters a deep passion for learning. Our esteemed online instructors bring a wealth of expertise in their respective fields, offering invaluable real-world experiences to students who are driven to transform or advance their careers.
Our professors hold either a doctorate or master's degree in their specific area of instruction. Alternatively, they may possess a master's degree with a specialized focus in the discipline they teach, accompanied by a minimum of 18 semester graduate hours dedicated to the teaching discipline. This ensures that our students receive top-tier education from accomplished experts in their fields.
Best Online Bachelor's Program by U.S. News & World Report, 2020
and One of the Best Online Colleges in America according to Niche.com, 2021