The marketing concentration prepares students for in-demand careers in sales, advertising, consumer relations, marketing management, retail sales, small business operations, and international trade. Students develop knowledge about consumer dynamics, aimed at understanding how people and organizations can anticipate and meet user needs. In addition to the analytical tools and technologies necessary to solve complex business problems, the online marketing degree program emphasizes leadership skills within Saint Leo's core values and traditions.
You’ll study under marketing professionals with experience in strategic marketing, international marketing, and integrated marketing communications. Your marketing subjects are only the beginning. Your marketing degree will create a number of possible career paths over a wide variety of industries.
To help you succeed in today's fast-changing business environment, online students are offered a curriculum that explores:
- Advertising management
- Personal selling
- Market research
- Consumer behavior
- Essential business skills
- International business
- Entrepreneurship
Students must successfully complete 120 credits to graduate from this program*. The credit requirements are distributed in 4 types of study areas:
- Common Body of Knowledge Subjects (36 credits)
- University Exploration Subjects (42 credits)
- Disciplinary Subjects (24 credits)
- General Electives - Complete enough general elective credit hours to meet the total hours required to earn the degree.
*Students who have already completed subjects at the undergraduate level may be eligible to receive up to 90 credits in recognition of their previous studies. Click here or contact an admissions advisor at students@in.saintleo.edu for more information on the requirements and the credit recognition process.
