Bachelor's in Business Administration - Marketing | Saint Leo University
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B.A. in Business Administration - Marketing (Concentration)

Per Credit Hour
in the United States
Faculty to Student Ratio
years of experience
Job Placement
years in online education

Program Description

The online Bachelor of Arts in Business Administration degree is designed for students looking to serve in any type of global organization. Students must choose at least one concentration and can select a maximum of two.

The marketing concentration prepares students for in-demand careers in sales, advertising, consumer relations, marketing management, retail sales, small business operations, and international trade. Students develop knowledge about consumer dynamics, aimed at understanding how people and organizations can anticipate and meet user needs. In addition to the analytical tools and technologies necessary to solve complex business problems, the online marketing degree program emphasizes leadership skills within Saint Leo's core values and traditions.

You’ll study under marketing professionals with experience in strategic marketing, international marketing, and integrated marketing communications. Your marketing subjects are only the beginning. Your marketing degree will create a number of possible career paths over a wide variety of industries.

To help you succeed in today's fast-changing business environment, online students are offered a curriculum that explores:

  • Advertising management
  • Personal selling
  • Market research
  • Consumer behavior
  • Essential business skills
  • International business
  • Entrepreneurship

Students must successfully complete 120 credits to graduate from this program*. The credit requirements are distributed in 4 types of study areas:

  • Common Body of Knowledge Subjects (36 credits)
  • University Exploration Subjects (42 credits)
  • Disciplinary Subjects (24 credits)
  • General Electives - Complete enough general elective credit hours to meet the total hours required to earn the degree.

*Students who have already completed subjects at the undergraduate level may be eligible to receive up to 90 credits in recognition of their previous studies. Click here or contact an admissions advisor at for more information on the requirements and the credit recognition process. 

What Subjects Can I Take?

Please refer to the Academic Catalog (link below) for the most up-to-date information on subjects. Subjects can include:

● MKT 308 - Personal Selling 3 credits (1 subject)
● MKT 310 - Integrated Marketing Communications 3 credits (1 subject)
● MKT 327 - Data and Web Analytics 3 credits (1 subject)
● MKT 345 - Social Media Marketing 3 credits (1 subject)
● MKT 497 - Data Driven Strategic Marketing 3 credits (1 subject)

What Can I Do With a Degree in Marketing?

The degree helps prepare graduates for a wide variety of entry-level positions in business, government, and non-profit organizations. The marketing specialization prepares graduates for a wide range of career paths such as:
● Public Relations Specialist
● Advertising and Sales Agent
● Market Research Analyst
● Social Media Manager
● Assistant Brand Manager

Academic Catalog

Academic Catalog
The university catalog details the curriculum, as well as the academic policies and procedures developed over many years to ensure that our programs meet standards of quality, fairness, and integrity. In doing so, we ensure that you obtain a degree that meets the highest standards of academic excellence.



Virtual Learning Environment
Saint Leo University is accredited in the U.S.
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, specialist, and doctoral degrees.

CANVAS Platform
Accreditation Council for Business Schools & Programs
Saint Leo University has received specialized accreditation for its business programs through the Accreditation Council for Business Schools & Programs (ACBSP).
Education Meets


Saint Leo University was named one of the best in the United States in online education, according to U.S. News & World Report

AT Saint Leo, YOU CAN.

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