MBA in Social Media Marketing | Saint Leo University

Program Description

Connect with a growing field and take your career to the next level by earning an online MBA with a social media marketing concentration at Saint Leo University. This in-demand postgraduate course offers the flexibility you need to successfully manage home and work life while pursuing your online MBA in social media marketing.

Saint Leo University’s online MBA in social media marketing degree is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights to better influence business decisions. Through experiential learning, students gain confidence in advanced marketing data analysis tools and frameworks. Students develop the skills and tools needed to increase brand awareness and drive more leads through social channels.

The online social media curriculum consists of 36 credit hours (or 12 subjects).* Engage in this dynamic learning environment from the comfort of your home through this industry-leading online MBA program in social media marketing.

*Students who have already completed subjects at the graduate level may be eligible to receive up to 6 credits in recognition of their previous studies. Click here or contact an admissions advisor at students@in.saintleo.edu for more information on the requirements and the credit recognition process.

What Subjects Can I Take?

Please refer to the Academic Catalog (link below) for the most up-to-date information on subjects. MBA in social media marketing subjects can include:

● MKT 580 - Social Media Marketing 3 credits (1 subject)
● MKT 571 - Digital Storytelling and Crisis Management 3 credits (1 subject)
● MKT 575 - Web Analytics 3 credits (1 subject)

● MKT 567 - Marketing Research 3 credits (1 subject)
● MBA 599 - Strategic Management 3 credits (1 subject)
● MBA 560 - Financial and Managerial Accounting 3 credits (1 subject)

What Can I Do With a Degree in Social Media Marketing?

Graduates of Saint Leo University’s online social media marketing MBA are able to conduct traditional marketing research, as well as web and social media analytics using the latest data-mining techniques. In addition, they can integrate all these findings into comprehensive marketing strategies using both traditional and cutting-edge online tools.

Upon graduation, you’ll be prepared to start or advance your social media marketing career in roles such as:

● Social Media Marketing Manager
● Public Relations Manager
● Media Buyer

● Advertising, Promotions, and Marketing Manager
● Market Research Analyst

Academic Catalog

Academic Catalog
The university catalog details the curriculum, as well as the academic policies and procedures developed over many years to ensure that our programs meet standards of quality, fairness, and integrity. In doing so, we ensure that you obtain a degree that meets the highest standards of academic excellence.

ACADEMIC CATALOG

Accreditations

Saint Leo University is accredited in the U.S.

Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor’s, master’s, specialist, and doctoral degrees.

Accreditation Council for Business Schools & Programs

Saint Leo University has received specialized accreditation for its business programs through the Accreditation Council for Business Schools & Programs (ACBSP).