If you seek to advance your career in the digital sector, Saint Leo University's online Master of Business Administration (MBA) with a specialization in Social Media Marketing is the program you need. Designed for professionals who desire to build managerial and analytical skills, this program equips students with the knowledge and technical social media skills required to thrive in the digital age.

Students learn to achieve marketing targets by gaining essential insights that inform vital business decisions. The curriculum offers experiential learning which prepares students to utilize advanced marketing data analysis tools and frameworks.

Saint Leo University’s social media marketing MBA program presents students with an opportunity to deepen their knowledge in a rapidly evolving field. By assimilating conventional marketing strategies with cutting-edge web analytics techniques, students leverage multifaceted social media channels to gain market insight. With the focus on applying analytical techniques precisely, students learn to evaluate the effectiveness of social media and multichannel campaigns, optimize success through experimentation, while learning how to listen to customer feedback using the correct tools and tactics.

Students must successfully complete 36 credit hours (or 12 subjects) to graduate from this program. *

*Students who have already completed subjects at the graduate level may be eligible to receive up to 6 credits in recognition of their previous studies. Click here or contact an admissions advisor at students@in.saintleo.edu for more information on the requirements and the credit recognition process.